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Visana Health appoints Chief Commercial Officer to drive new growth

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Visana Health
August 12, 2025
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Key Takeaways

With more than 35 years of leadership experience across innovative healthcare organizations, Tom will spearhead national and regional health plan sales, deepen employer partnerships, and expand access to Visana’s whole-person, specialty women’s health model.

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Visana Health, the comprehensive virtual women’s health clinic transforming care from menstruation to menopause, has appointed Tom Maraday as Chief Commercial Officer. With more than 35 years of leadership experience across innovative healthcare organizations—including Omada Health, EHE Health, and Optum—Tom will spearhead national and regional health plan sales, deepen employer partnerships, and expand access to Visana’s whole-person, specialty women’s health model.

“As a father, brother, and son, I’ve seen firsthand how the healthcare system consistently fails women. That’s why I joined Visana—to help change the standard of care,” said Maraday.

With Tom’s leadership, Visana is poised to scale its value-based model, delivering better outcomes, a best-in-class patient experience, and measurable ROI for payers and employers nationwide.

Read the full announcement here: Veteran healthcare executive Tom Maraday joins Visana to scale its comprehensive virtual women’s health model

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